Once you've set up personalisation in Taxi, you can insert personalisation language into your mailing. This will allow you to personalise your content.
Find the field which you want to use personalisation on
You can only add personalised content to a rich text field.
Click on the tag icon, next to Bold and Italic
This will give you a dropdown of all the personalisation fields you have set up in your account
Select the field you want to use
Click save to save your mailing
Export your mailing to your ESP
The mailing will be populated with the personalised content.