Brands and Agencies use Taxi for Email to produce better email, quicker and at a larger scale.

In this article, we're going to cover the key components of Taxi that help you to produce emails.


A template is your master HTML document. Every email you build comes from a Template. Templates are modular and contain modules that you can modify or remove to create emails that look different every time.

You add Taxi syntax to an HTML template to make it editable in Taxi. This means that you can use the Template across lots of different types of email. All built-in Taxi Templates are mobile optimised.


Use projects to organise your mailings into different groups. These projects should align with your email campaigns. An example could be a newsletter project, a welcome series of emails or promotions project. Each project can hold as many mailings as you need.

Projects are organised into Project Groups. These Project Groups are the highest level of organisation and can be used to organise related projects and to set group level access and permissions. You can also limit access to Projects so the right people can work on them.


Mailings are the emails you design and build. By default each Mailing will have the 'Modern Standard' template applied to it. You can either create different versions of this template, or upload your own.

Every Mailing belongs to a project in your account, for example January and February could be 2 mailings in a 'Monthly Newsletter' project.


Versions are variants of your email for different audience groups or different languages. You can have additional Segments within any version of your mailing. The first version is always the Master Version, which controls all other versions.

Versions are most commonly used to send an email to different languages, as the emails will follow the same design but need different content.

Read next:
Creating your first email

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