Feeds can be used to pull content into your templates automatically from content sources.
You can use feeds to power Personalisation (e.g. different content for each user), dynamic content use cases (e.g. product recommendations, order confirmations in transactional emails) or time-of-open imagery.
This feature will need to be enabled on your account.
Taxi has some out of the box feed options, RSS, Fresh Relevance and Liveclicker.
RSS stands for Really Simple Syndication, it is a file that is in an easy to read format called XML. An RSS feed can fetch latest information from a website and put it in this easy to read format. We are then able to search through this and determine which content from the RSS feed we want to pull into Taxi
Liveclicker is an online tool that can help you produce live imagery and interactive elements for your email campaigns. Read more: What is Liveclicker
Fresh Relevance is an online tool that allows you to include personalised images in your emails. Read more: What is Fresh Relevance
To set up a feed:
- Head to Dynamic Content > Feeds
- Click 'Add a feed'
Select a feed type RSS, Fresh Relevance, Live Clicker
Add your chosen name and a description
4. Complete the fields to set up your feed