In order to start making email in Taxi, you first need to set up your Master Template. This email design system acts as the single source of truth for all email campaigns created, and contains all of the possible branded design and content options that you need to create your emails in Taxi e.g. content blocks (we call them modules), fonts, colours. You can also choose how flexible or rigid your emails need to be as well as lockdown colours and fonts to stay on brand.

All emails created come from your master template and any further updates to the HTML can be made to this template as required (for example, rendering fixes or new HTML modules). When amends are made to the master template, any emails created prior to this will inherit these.

Your Master Template is HTML that incorporates Taxi Syntax within it, which enables you to edit your email within the Taxi editor, without having to change the code each time. This means the team creating the emails in Taxi can focus on the content without having to worry about code.

Read next:
Uploading a custom template to Taxi | What are sub-templates

Did this answer your question?