Every Taxi account comes with built-in Email Design Systems available for everyone to use. These built-in Email Design Systems have a number of modules that you can use to build your email campaigns. Different email clients support different elements in an email - not everything will display as expected in every email client.
Desktop email clients
These email clients are fully supported by our built-in Email Design Systems.
Apple Mail 8
Apple Mail 9
Outlook 2011 (Mac)
Outlook 2016 (Mac)
Outlook 2007, 10, 13 and 15 use the Word engine to render HTML and therefore provide a different experience for users. Whilst we have ensured this is as optimal as possible, including increasing support for background images, there are some challenges:
Animated GIFs are not supported and only show the first frame.
A 20px margin is also displayed around the entire email layout.
There is limited control over the position, tiling and size of background images in these email clients.
When Outlook is viewed on a high-resolution screen, text and images are sometimes displayed larger.
The affected email clients include:
Outlook 2013 120 DPI
Which mobile email clients does Taxi support?
These email clients have full responsive support, including the ability to change images for mobile, control over text and design formatting and full control over how content is stacked.
iPhone 6 Plus
iPhone 6s Plus
Non-responsive mobile email clients:
The Gmail App for Android does not support media queries, and therefore we cannot provide the full responsive experience for these users. We have built our Email Design Systems using the Hybrid Approach, which provides an optimised version of the "desktop" experience for these users. In Gmail App we can stack columns, and re-flow content to fit the smaller screen. There is, however, no support for changing images on mobile, hiding design elements or changing text formatting.
The Inbox by Gmail app, and later versions of the native Android email app typically behave in the same way as the Gmail app.
The Gmail App for iPhone can behave differently to the Android app but largely has the same issues, and full responsive support is still not available.
Which webmail email clients does Taxi support?
These email clients are fully supported by our Email Design Systems.
All webmail clients are tested in Chrome, Firefox and Internet Explorer.
Inbox by Gmail
Non-supported email clients
Whilst these email clients are available via Litmus testing, we don't natively support them.
Lotus Notes 7
Lotus Notes 8
Lotus Notes 8.5
IBM Notes 9
Outlook 2000-2003 do not have significant challenges, but are also more than 10 years old and see very little usage.
Lotus Notes 7 has significant challenges rendering HTML, and we cannot provide adequate support for this email client without significantly restricting the experience for all other users. Like older versions of Outlook, Lotus 7 sees very little usage.
Lotus/IBM Notes 8-9 have better support for HTML email and an adequate-to-good experience is provided for these users. However their low usage levels, even for our B2B clients, mean we do not focus on them.