You can set default personalisation fields in Taxi such as First Name so they can be selected in your email version and populate the correct data field from your ESP.

  • To create personalisation fields select Data > Personalisation
  • On the personalisation screen, select 'Add Field' and name your field
  • The label section will show in the drop down menu editor
  • In the ESP value section, enter the personalisation format and column heading used in your ESP. E.g. %%First_Name%% or $fname$
  • This value has to match exactly for the personalisation tag to work
  • Save your change and your new field will appear in the visual editor dropdown

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