The first step is to create a segment set, which will allow you to add different content for each part of your audience e.g. loyalty segments
● To create a segment set go to Data > Segmentation > Segment sets and select ‘Add New’
● Name and describe your segment set and click ‘Create segment set’
● Click ‘Add New’ to add your first segment then ‘Create’
● Repeat for as many segments as you need.
● You can either add a specific default segment, or allocate another segment as default content during the configuration step
● You must create the segment set before you can use it in your mailing
● If you are using a connector, the next step is to configure your segment set to work with your ESP