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Setting up personalisation for Adobe Campaign
Setting up personalisation for Adobe Campaign

Learn how to set up personalisation in your account for Adobe

Paris avatar
Written by Paris
Updated over a week ago

Before setting up personalisation in Taxi from Adobe, you'll need to set up personalisation in your account.

Personalisation fields in Adobe Campaign use the following style of notation:

<%=targetData.firstName %>

These are set up in the personalisation settings in Taxi. Below is what this will look like in Taxi.

These will become available in rich text fields in the editor.

You can add as much or as little code here as you like, so it’s possible to use Adobe Campaign’s javascript code to do things like use a default name:

<% if( recipient.firstName == '' ||  recipient.firstName == null){ %>Valued Customer<% } else { %><%= recipient.firstName %><% } %> 
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