Before setting up personalisation in Taxi from Episerver, you'll need to set up personalisation in your account.
Personalisation fields in Episerver use the following style of notation:
$user.data.firstname
These are set up in the personalisation settings in Taxi. Below is what this will look like in Taxi.
These will become available in rich text fields in the editor
You can add as much or as little code here as you like, so it’s possible to use Episerver code to do things like use a default name:
#if("$!{user.data.firstname}" != "")$user.data.firstname#end