If you build your emails in Taxi for Email and send them via Sailthru, our Sailthru connector will save you time and reduce risk throughout the process. It does this by allowing you to automatically send your mailings to any folder within your Sailthru instance or update existing emails that have already been exported.
Without the connector, you will need to download the HTML from Taxi and then either upload the HTML file or copy and paste it into Sailthru. The connector allows for a more seamless process from creating the email to exporting to Sailthru.
The Sailthru connector makes it much easier to create and export targeted emails. Personalisation and segmentation can be used with this connector.
There are two Sailthru connectors, one that exports HTML as campaigns and one that exports HTML as templates. Campaigns are individual emails that can be used for marketing campaigns. Templates are more of an email design that can then be used for campaigns and also triggered emails. Taxi allows you to export to both of these in Sailthru.