Before setting up personalisation in Taxi from Sailthru, you'll need to set up personalisation in your account.
Personalisation fields in Sailthru use the following style of notation:
{{first_name}}
These can be set up in the personalisation settings in Taxi.
These will become available in rich text fields in the editor.
You can add as much or as little code here as you like, so it’s possible to use Sailthru’s Zephyr code to show different content, for example:
{if profile.vars.first_name}Hi, {first_name}!{else if profile.vars.full_name}Hi, {first(full_name)}!{else}Hi, friend!
{/if}