Personalisation fields in Responsys use the following style of notation:
{{user.name}}
These can be set up in the personalisation settings in Taxi.
These will become available in rich text fields in the editor.
You can add as much or as little code here as you like, so it’s possible to use RPL to do things like make sure the first name is always capitalised:
${Contacts_List.FIRST_NAME?lower_case?cap_first}
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